Skip to content

Barbara DeMaio, CPA

Barbara (Barb) DeMaio contributes value to clients in the areas of strategy development, solution design, operational excellence and leadership coaching.  Barb spent nearly 30 years in corporate roles as CEO, COO and CFO in Fortune 100 companies and the last 4 years partnering with clients on custom solutions.  She is an effective change leader with passion for people and track record of business results.

Prior to starting her consulting business in early 2016, Barb was the Global Head of Health Product Development at AIG where she directed global health strategy development and design in collaboration with regional teams. She developed health solutions and products for US and Europe and launched a private exchange to distribute solutions to small businesses and individuals in the US.

Prior to AIG, Barb led Customer Operations for local & regional businesses at Aetna.  She championed the voice of the market to drive customer focused strategy and execution across business segments and stakeholders (producer, employer, consumer and provider).  Barb also led Aetna’s $1.3B Individual Business for three years successfully defining a consumer centric business strategy to attract target segments.  She lead transformative change to implement the Affordable Care Act and launch solutions across distribution channels. Barb was selected to join Aetna’s first Women’s Leadership Advisory Board and led the Mentoring & Sponsorship chapter to empower and advance women in the company.

Prior to Aetna, Barb worked in the financial services industry where she served as Vice President in Corporate Strategy and VP Strategy and Operational Effectiveness in the Retirement Services business at MassMutual Financial Group.  Barb was selected for the first Corporate Strategy team at MassMutual by the CEO and Chairman Roger Crandall.  She led corporate strategy in the areas of customer experience and organizational culture.  She was the strategy lead for the Retirement business and also provided strategy consulting for the US Insurance Group. Barb also had broad multi-functional leadership responsibilities including strategy implementation, market research, quality and customer satisfaction, as well as portfolio and project management.  While at MassMutual, Barb received the Chairman’s Leadership Excellence award for delivering cross-divisional results in a collaborative way.

Prior to that, Barb worked at CIGNA where she served as Senior Vice President of CIGNA Dental & Vision Care.  She was accountable for strategic leadership across numerous functions, including service operations, clinical policy & quality, network operations, and technology.  During her 17-year tenure and as a graduate of CIGNA’s Financial Leadership Program, Barb held various financial, underwriting, and operational leadership roles in healthcare and retirement businesses. 

Barb DeMaio, a CPA, graduated summa cum laude with B.S. in Accounting from the University of Connecticut and is an adjunct professor at UCONN’s School of Business. Barb is a six-sigma leadership champion and has a passion for customer experience and enhanced team performance.

For more information, or to arrange a meeting with this consultant, please contact Sharon Malone, President, The Malone Group at
(860) 674-9325 or