Readiness to change is developed by identifying key stakeholder groups, and for each group, inspiring their commitment to becoming fully aligned with a new vision. We partner to clarify what they must know, do and believe to help the organization achieve its desired purpose and impact. Key to this process is finding alignment among team members’ personal values and those of the organization. Team members must then see those values come to life in the continuously reliable attitudes, behaviors and decision-making among the leadership team. If values are upheld, a strong culture is built. If breaches are tolerated, the culture is undermined.